Erisys - Show the world what's what

Jul 3, 2025 4 Minute Read

Erisys is a casual spot to hang out, share your everyday know-how, and teach everyone how to make better choices.

To increase sales through grassroots market research for qualified businesses, Erisys engagaged our strategy, consulting, branding, digital marketing capabilties to deliver a digital lifestyle magazine that connects their partners to a broad audience across a diverse range of marketable interests/articles/products along popular hobbies, niches and activities.

Phase 1

We set the stage by consulting with human resource firms, staffing agencies and dating websites to create a database of interests the general population uses to signal social primacy to romantic partners and social relevance to potential employers.

The framework that arose gave our client leverage to negotiate content partnership and product placement deals with businesses in market sectors that not only the general population is actually interested in, but are also motivated to spend time/money on to impress potential romantic partners and employers.

Phase 2

Within that framework, we examined the partnership deals our client secured to figure out the common structure of their articles, products, and distribution frequency. From that common structure, we engineered a content aggregator that unifies our clients' suppliers to their bespoke platform.

This involved handcrafting a content-first, frictionless approach to the light-weight, intuitive design that captures engagement from a lead with a popular topic in their circle of competence, where they can confidently upvote/downvote on content and products.

Phase 3

The end result is a web of popular content, products and activities that draws in potential leads and allows them to deep-dive into any hobby or interest at will--and when engagement drops--the design allows them to re-engage with a related or new interest with zero pressure. The combination of organic interest, navigational latitude, and content depth maximized engagement and product upvotes for our client's content and product partners.

fig. 1, home

fig. 2, nature category

fig. 3, campers scene

fig. 4, profile

fig. 5, gamification

fig. 6, content

Next Step

After delivering the recent commission gamify the platform with ranks and medals based on upvote activity, we're now exploring the feasibility of broadening that social dimension with top-10 lists, exclusive clubs, as well as seamless e-commerce for product placements to qualified parters.